Personal Service Standards

Client-Agent Relationships

At the beginning of my client relationship, I will explain my client-agent obligations, noting that my client is my employer and pays my fee.

Structuring The Offering

I will advise my clients on the most advantageous way to offer their home for sale, reflecting varying terms and conditions for sale. This “structuring” may include a conventional sales approach, mortgage takeover or assumption, second mortgage purchase, money mortgage lease-purchase or FHA, VA, and other methods of sale.

Maximum Market Exposure

My client’s home shall be fully exposed to the largest number of potential buyer possible. Normal marketing channels shall include all personnel in my office, local cooperating offices, and regional brokerage and relocation contacts.

Preparing The Home

I will advise my clients on how to prepare their home to show it in the most positive manner.
I will not gloss over glaring physical defects and will make recommendations as to how they may be corrected.

Appointments And Negotiations

I will ensure that all negotiations by interested parties and other agents are coordinated through me, the listing broker.

Inform On The Market

I shall advise my clients weekly on buyer activity and interest, local market conditions and other factors that may affect the sale of their property. I will provide an updated Market Value Analysis, if warranted by increased or decreased market activity.

Qualified Listing

I recognize that only a “qualified listing” provides my clients with the basis for the most comprehensive and effective marketing plan possible. This can be defined as a home listed with the following:

*Complete and accurate details
*Well-motivated clients
*Competitive price by a market analysis
*Competitive structure
*A term sufficient to market the home

Overpriced Homes

I will advise my clients that I cannot properly represent nor professionally services listing that are overpriced, as I must be able to substantiate and defend my client’s “Best Price”

The Marketing And Closing Process

I will explain to my clients every step in the marketing and closing process, including the amount of “earnest money” that should be secured as a deposit and what contingencies may be considered unreasonable.

Communication

I will establish consistent communication with my clients, either in person, on the telephone or via
e-mail. I will advise on prospective buyer reaction and the merits of all offers.

Special Relocation Assistance

I will provide my clients with special relocation assistance if moving out of the area. This shall include vital community facts on the area into which they are moving and setting up a competent service-oriented real estate agent in the area.

Ali M. Ghomshe, Broker Associate
C21 R.E. Champions
@ Perfect Choice